Julie Luther, founder of Soft Touch ASMR Spa in Pasadena, gives the author an ASMR massage. I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all just ...

I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all just bodywork to me. That is, until I booked my first professional back scratch with Julie Luther, ...

Pashun George and her sister grew up scratching their mother’s back before bed. Now, they charge $130 an hour for it. In 2010, they turned the tradition into a family business, Scratcher Girls, the ...

Traditional massages and sound-healing sessions are fine, but what if you could unwind using the very ASMR techniques you ...

There is talk therapy, physical therapy and even massage therapy, but a new type of therapeutic approach is becoming increasingly popular. Back scratching therapy. Popping up in major cities across ...

There are a lot of videos in the “satisfying video” genre of internet content. There are pimple-popping videos and even videos of cow hoof-trimming. And then there’s a whole slew of ASMR videos, which ...

ASMR has become all the rage on social media recently - with bizarre videos of people whispering into a microphone or tapping something to create a soothing sound surging in popularity. And now, ...