Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the ever-evolving world of digital marketing, new strategies and tools are constantly ...

Marketing has been slow out of the blocks, compared to other professions, when it comes to adopting analytics technology that relies on big data. There have been a host of recent studies, including a ...

Industry forecasts predict an annual growth rate of approximately 6% to 7%, driven by advancements in cloud computing, AI, and data engineering . In 2023, the global data analytics market was valued ...

NinjaCat Launches Snowflake Connected App to Transform Enterprise Marketing Analytics with AI This collaboration puts agents marketing analytics and automation directly inside Snowflake environments, ...

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that ...

New features empower marketers to increase conversions, improve ROI, and target audiences more precisely by understanding the full customer journey SAN FRANCISCO--(BUSINESS WIRE)--Amplitude, Inc.

How the pivot from third-party cookies is reshaping digital marketing and how marketers can adapt to ensure data privacy. Buzz is a fleeting part of the digital marketers’ daily online dialogue — a ...

SAN FRANCISCO & SEOUL, South Korea--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has announced a new integration of AppsFlyer Audiences with ...

The well-known proverb “He who controls the information controls the world” becomes very helpful in the business context. The point is that data isn't an asset anymore—it's a source of competitive ...

The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...

SpotStat Ltd, a Bulgarian company specializing in artificial intelligence and data analytics, is offering advanced analytical services tailored to the needs of advertising and online marketing firms.