People inspired by social media to make homemade slime for fun -- and in some cases, profit -- are helping the bottom line of Newell Brands (NWL), the parent of Elmer’s Glue. That’s because the ...

Making homemade slime with your kids is one of the easiest ways we can think of to be a cool parent. It’s such a win-win. For your kids, making slime is a chance to make a mess and pretend they’re ...

An curved arrow pointing right. Elmer's glue is reportedly selling out in stores thanks to this online trend. Facebook, YouTube and Instagram are full of videos and photos of various colored slime ...

In kid world, slime comes in multiple ooey-gooey forms: the kind made with glue that you can buy at the toy store that sticks to everything and ruins your brand-new area rug; the kind they make when ...

Save this article to read it later. Back in 2017, when the slime phenomenon was still in its infancy, we talked to then-15-year-old slimefluencer Alyssa J. (a.k.a. @craftyslimecreator) to get the ...

Making homemade slime is a simple project for children or children at heart. What you need: Elmer's White School Glue Baking soda Contact lens solution Food coloring or glitter glue (optional) How you ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Here's a simple way to make colorful slime with your kids while having fun and perhaps learning a ...

All images courtesy of Two Kids and a Coupon In addition to being lots of fun, slime has lots of benefits from kids. From ...

When I was a young girl, Nickelodeon released one of the most popular cheap toys kids could get. It was called Gak. Kids couldn’t get enough of the gooey, strange texture. They’d throw it, poke it, ...

On its earnings call at the end of April, Newell Brands, which owns the 70-year-old Elmer's Glue business, reported historically positive numbers for the first quarter of 2024. It was Elmer’s first ...

In late February 2017, news stories about homemade "slime" (a mixture of white glue, water, sodium borate, and food coloring causing a purported shortage of Elmer's Glue were popular on social media: ...