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The No Pants Subway Ride in New York was canceled again this year. In contrast, Levi’s is currently celebrating the choice to wear pants. The company’s “150 years of the 501” campaign is focusing on ...

At the Eureka Innovation Lab in San Francisco, testing is underway, but you won't find a white coat in this laboratory. Here, you're more likely to find a pair of jeans - denim jeans, loaded into ...

Personally, I've got eBay alerts for "Levi's 501 Made in U.S.A.," with every possible version of U.S.A., U.S., America, etc., etc. Levi's stopped making jeans in the U.S. in the early 2000s—2003, ...

When it came out, I said Post Malone and Beyoncé song ("Levii's Jeans," remember it) stunk. My actual words were, "It stinks like unwashed raw denim. It's music made for a commercial." I got plenty of ...

All products featured on GQ are independently selected by GQ editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. With 152 years under its ...

When it comes to jeans, there are few brands quite as iconic as Levi’s. The denim retailer has been making jeans for more than 150 years and it was responsible for creating the first ever pair of ...