Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

Every time Erica publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...

Social media marketing connects businesses with billions of users through platforms like Facebook, Instagram, TikTok and ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Luckily, consumers seem to be pulling their weight. Seventy-two percent report that they go back to the same small businesses ...

Marketing experts Ming-Hui Huang and Roland Rust wrote an influential article titled “Artificial Intelligence in Service” in which they theorized that there are four types of intelligences needed to ...

Ben Chestnut, co-founder and chief executive officer of Mailchimp, a marketing platform for small businesses, has a mantra: ...

Consumers, too, are navigating economic concerns, which has led 70% of shoppers to actively seek deals and promotions.

Businesses are anxious over how inflation, tariffs and consumer confidence will impact them during the crucial shopping ...

Every time Erin publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from Business ...