Forbes contributors publish independent expert analyses and insights. I write about the beauty and wellness space and the women shaping it. Growing interest in tennis apparel has led to a new trend: ...

Wilson continues its emphasis on apparel with the company’s latest tennis collection, which aims to blend “fashion and function for athletes at every level.” Tennis is a sport Wilson has a deep ...

The new Gym+Coffee tennis collection is sure to give you tennis fever ahead of the Wimbledon 2025 tournament. If you're looking to step up your style game on and off the court, Gym+Coffee’s new tennis ...

At the beginning of every season, you might run through a list of things you might want to buy—for summer, that may include a swimsuit, sandals, and…a tennis skirt? As of early June, one of the ...

The U.S. Open is well underway as the world’s best players take to the USTA Billie Jean King National Tennis Center to compete in the final Grand Slam tournament of the year. Afterpay is joining in on ...

The tennis brand's investment in its Wilson Sport Professionals line brought timeless tennis styles both on and off court. Wilson is enjoying a fashion revival. The sports equipment manufacturer has ...

NEW YORK (AP) — Tennis apparel sponsorship is a big business. It is also one that, among the top players, is dominated by a small group of industry titans. Brands like Nike, Adidas and Asics provide ...

While tennis fans savour the last matches of the US Open, a subset of spectators and television viewers have watched the year's final Grand Slam tournament as a source of fashion inspiration they can ...

It's undeniable that tennis and fashion go hand in hand, producing some of the most iconic looks in sporting history from Serena Williams' diamond-encrusted 2022 US Open dress, to Andre Agassi's fluro ...

Don’t let the brightly neon swaths of color distract you: tennis apparel proves highly technical too. From shirts, shorts and skirts right down to the shoes, manufacturers continue to push the ...