Virtual try-on tech is taking the guesswork out of fit and offering more flexibility for customers. It may also be better for retailers' bottom lines because it can decrease return rates. Virtual ...

video: University of Missouri research shows consumers’ concerns about privacy when trying on clothing virtually can be reduced by making the technology versatile and easy to use. view more While more ...

In its latest effort to keep customers shopping, Walmart has announced a new upgrade to its virtual try-on software for online shoppers. Dubbed Be Your Own Model, the technology allows consumers to ...

Maria Tash has launched virtual try-on software that lets shoppers plot out their piercing schemes before they even step foot in her store. The jeweler’s Tash Studio software has been in development ...

Retail brands that utilize facial recognition-powered virtual try-on technology have recently become a primary target for bet-the-company biometric privacy class ...

Facial recognition has rapidly transformed—and enhanced—the consumer experience across numerous industries. In particular, facial recognition has had an outsized impact the retail industry, especially ...