Gum champ Wm. Wrigley Jr. Co. appears to be scripting another success in launching a new brand without cannibalizing an existing one sold under the same label. If this sounds bizarre, consider what ...

Winterfresh, Wm. Wrigley Jr.’s first new sugar gum in nearly two decades, has vaulted out of test areas after only a few months and emerged on the national market. Consumers no doubt already are aware ...

Back in 2004, the Wm. Wrigley Jr. Co., makers of Winterfresh gum, began teaming up with Universal Records and Musicland to present concerts at high school football games. It built its tour schedule ...

US gum maker Wrigley will hike the prices of five of its leading brands. As of January, recommended retail prices of Wrigley’s Spearmint, Doublemint, Juicy Fruit, Big Red and Winterfresh gum brands ...