ITV is to drop its heart idents in favour of short ads featuring its biggest stars, according to the Media Guardian. The Channel 4-style idents will capture stars such as Ant and Dec, Trevor McDonald, ...

Artistic director, curator and consultant Charlie Levine was tasked by ITV Creative with sourcing the talent that will deliver the work, briefed with scouting out artists from a diverse range of ...

A pug named Pugwash has proved a popular choice with viewers as a face on ITV's new selection of idents. ITV's new short promo clips are part of the broadcaster's major rebrand across the entire ...