ASMR, short for autonomous sensory meridian response, has ballooned in popularity over the past 15 years. Julie Luther, who built a massive YouTube and TikTok following with ASMR videos, offers ...

Julie Luther, founder of Soft Touch ASMR Spa in Pasadena, gives the author an ASMR massage. I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all just ...

We’ve had plenty of facials throughout the years and even tried a vajacial once, so we weren’t all that surprised when we saw that there’s another type of targeted facial that’s trending online these ...

I settled into a salon chair at Head Spa Nagomi while my practitioner, Kai Fujimoto, wove a tiny digital camera through my wet hair. It provided a 230-times-magnified view of my scalp on a nearby ...

Traditional massages and sound-healing sessions are fine, but what if you could unwind using the very ASMR techniques you obsessively scroll through online in real life? Absurdly interesting, right?

Head spas are trending on social media: the treatment is so ubiquitous it’s racked up 919 million views on the hashtag #headspa on TikTok alone. It’s no surprise, given how profitable the wellness ...

Not too long ago, when I had too much time alone (yes it was during the last lockdown, remember them?), I got into a thought-sinkhole about the fact that your scalp is literally a part of your face.

I’ve been a couples therapist for 30 years: Any of these 6 phrases is a red flag in relationships Thousands of veterans to march on DC over benefits cuts—"Will not stand by" China launches rocket with ...