ASMR is the third most popular search term on youTube worldwide. But in case you haven’t heard of it, it stands for autonomous sensory meridian response. Interest in ASMR has exploded over the past ...

监管“风暴”继续，现在连音乐、FM广播等平台都涉黄了。 今日（6月8日），全国“扫黄打非”办公室约谈网易云音乐、百度网盘、B站、猫耳FM、蜻蜓FM等多家网站负责人，要求各平台大力清理涉色情低俗问题的ASMR内容，加强对相关内容的监管和审核。 所谓ASMR ...

ASMR正在闯入品牌营销的大门。 炎炎夏日的燥热如何驱赶？前段时间，TOP君看到一条有意思的夏至广告，来自凉茶品牌和其正的《最美萂声致夏至》。 广告片采集了自然界夏日的各种声音，邀请人们用耳朵感受夏天热闹非凡的氛围。 相比于用视觉攫取受众的眼球 ...

Nails scraping on rough fabric. Stories told in breathy whispers. Lips smacking and teeth crunching. For some, these sounds do little more than make the listener feel unsettled or disturbed, but for a ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Have you ever heard or saw something that left your body tingling? A gentle ...

As if modern life couldn't get any weirder, Texas' Department of Health is getting into ASMR. If you didn't follow the huge ASMR— as in autonomous sensory meridian response — wave that swept through ...

Traditional massages and sound-healing sessions are fine, but what if you could unwind using the very ASMR techniques you obsessively scroll through online in real life? Absurdly interesting, right?

A FEW years ago, I sat down in my home office and clicked through to a YouTube video. In it, a woman slowly folded towels on a table, while talking in a gentle whisper. Almost immediately, a warm, ...