For the first time in more than 40 years, Belk Inc. department store is making significant changes to its logo, slogan and advertising. Charlotte, N.C.-based Belk launched its new branding and ...

The last time Belk changed its logo, Lyndon B. Johnson was president, Dr. Martin Luther King was rallying for civil rights and war raged in Vietnam. That was 1967. Company executives agreed this year ...

The last time Belk changed its logo, Lyndon B. Johnson was president, Dr. Martin Luther King was rallying for civil rights and war raged in Vietnam. That was 1967. Company executives agreed it was ...

The Belk Department store chain, based in Charlotte, N.C., will soon show off an updated brand identity, complete with a new corporate logo, tagline and "restated mission," Belk, Inc. announced today.

The last time Belk changed its logo, Lyndon B. Johnson was president, Martin Luther King was rallying for civil rights and war raged in Vietnam. That was 1967. Company executives agreed this year it ...

Department stores were a big deal when Debbie Hannah's mom would take her and her siblings to the J.C. Penney in Columbus for shopping trips. But her memories of the stores back then could be summed ...

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Tim and Johnny Belk unveil the new Belk logo and store signage at Belk SouthPark Mall in 2010. The new logo and signage were part of a $70 million rebranding campaign. DIEDRA LAIRD The Charlotte ...