It could be a tale as old as Levi’s: People debating how frequently to wash their jeans and the right way to get denim clean and spiffy. It’s time to settle the argument. How often you should wash ...

It could be a tale as old as Levi’s: People debating how frequently to wash their jeans and the right way to get denim clean and spiffy. It’s time to settle the argument. How often you should wash ...

This dirty secret is the key to clean jeans. Charles Bergh, the CEO of Levi Stauss, has admitted he hasn’t washed his denim in a decade, arguing that it’s the best way to care for your jeans. “I never ...