SAN FRANCISCO - A Clorox executive at ad:tech said that the mobile medium has changed the brand?s DNA and the way that it now looks at marketing its products. Clorox rolled out the myStain application ...

Clorox on Wednesday posted earnings that fell short of analysts' expectations, but saw revenue that topped forecasts. After the mixed earnings report, "Mad Money" host Jim Cramer said the conference ...

Clorox is going big into programmatic advertising spending three times more in 2015 over 2014, representing around 50% of its digital ad budget. Within the digital ad world programmatic ads are seen ...

Imagine a 1950s-era housewife hanging a crisp white sheet on a clothesline in her suburban backyard complete with picket fence as a gentle breeze blows. “We recognize that this woman doesn’t exist ...

The Clorox Company will suspend advertising on Facebook through the end of the year, joining a growing list of companies participating in a boycott of the social media giant in response to its ...

As school masking policies continue to cause controversy across the country (as noted in this WSJ article), Clorox has scored with commercials unabashedly showing masked teachers and youngsters back ...

A Manhattan judge ruled yesterday that Clorox, maker of Fresh Step cat litter, made “literally false” claims in its litter commercial when it said its product kills odor better than Arm & Hammer's ...

Church & Dwight Co., the maker of Arm & Hammer detergents, sued Clorox Co. over advertisements that show cats refusing to use a litter box containing its “Super Scoop” product. The complaint, filed ...