Colonoscopies are an essential part of routine care for most adults ages 45 and older, according to Dr. Evelyn Marquez-Mello, a gastroenterologist with Kaiser Permanente. That’s because “a colonoscopy ...

Make them laugh and they will … get a colonoscopy? The Virtua Health marketing team discovered a little humor and nostalgia on social media go a long way toward spreading the word that the recommended ...

The "Class of '93 Colonoscopy Campaign" created a 68% increase in colonoscopy leads. Marlton, New Jersey-based Virtua Health took humor to social media platforms to let patients know that the ...

What a crazy, mixed-up world this is! Just when did I begin to consider my colonoscopy a social outing? “Oh — I know, I know,” I said to myself, waving my right hand in the air like a happy fourth ...

Colorectal cancer (CRC) is no laughing matter. It's the second-leading cause of cancer deaths globally, according to the World Health Organization. But new research led by the University at Buffalo ...