Red Bull Music Academy’s H∆SHTAG$ series delves into the kittens and candy-fuelled world of Kawaii. An integral part of Japanese culture since at least the 1970s, this unique amalgam of the cute, the ...

Kawaii. You hear it in anime, you hear it on TV shows, and you hear it on the streets of Japan, where the word is spoken by young and old alike. With people around the world growing up on Japanese ...