One of the most fascinating aspects of this journey is the use of clay modelling, exemplified by Tata Motors’ latest project: the Tata Sierra. This article delves into the intricacies of clay ...

The automotive industry moves fast. It wasn't all that long ago that diesel was being peddled as the next big thing. Then, just a few short years ago, deadlines were being set for the demise of ...

Following is a transcript of the video. Narrator: Every automobile you've ever seen once started as a full-size carefully sculpted clay model. Constructing these models can cost automakers hundreds of ...

While digital innovations have sped up processes throughout the automotive manufacturing cycle, some things are better when done the old-school way. Case in point: clay modeling. CAD drawings are ...

Depending on who you ask, talking about car companies making clay models during the designing process will elicit either an "I'm sorry, what?" or "Well of course." Sculpting facsimiles of in-progress ...

Despite the dominance of digital tools in modern engineering, leading automakers continue to craft full-scale clay models for new vehicle designs. This labor-intensive tradition, still prevalent in ...

Ford announced it is now recycling almost 2,300kg of its modeling clay each year. Despite digital design technology, the automaker still builds full-size clay models of its vehicles. "We are ...