I almost never correct people who pronounce my name wrong. (It’s Dare-Uh.) Part of the reason I don’t is because, so often, the way I correct people becomes more of the topic at hand over the name ...

Let’s say you have an aquarium of beloved fish. But Bob is overfeeding the fish, causing them to die. So, you raise the point to Bob. But instead of responding to the topic at hand, Bob makes the ...

The angry black woman trope is a harmful stereotype that allows racism against Black women to continue. Based on this stereotype, Black women are often painted as aggressive, hostile, and threatening.

In advertising, it's not enough to have witty copy and a wonderful product. Companies with the most successful brands are those that imbue their products with a sense of personality by maintaining a ...

Have you ever been told to ‘lower your voice’, ‘watch your tone’, or to ‘calm down’, when you’re trying to make a point? If so, you have experienced tone policing – and it is a tactic that is used ...

Have you ever read an email or social media message and thought, “This brand really understands me!”? That feeling is no accident; it’s the result of a carefully crafted brand tone of voice. For law ...

You might think branding starts and ends with a logo, but you wouldn’t be more wrong. Especially if your business has any digital presence, how you talk about yourself and your nonprofit work is just ...

Tone policing, Anderson tells me, is when someone focuses on how you're expressing yourself rather than what you're actually saying. "It's essentially derailing a conversation by critiquing someone's ...