If you watch as much TV sports as I do, and care as much about popular culture, there comes a If you watch as much TV sports as I do, and care as much about popular culture, there comes a day when you ...

The auto insurance company Geico has had great success since hiring the Martin Ad Agency in 1996. There's the gecko, and more recently a campaign featuring slightly faded celebrities. Adweek critic ...

ANNOUNCER: Denise Bazic(ph) is a real Geico customer, not a paid celebrity. So to help tell her story, we hired a celebrity. DENISE BASIC: It was Thanksgiving night when I accidentally hit a deer.

One day, in the great land of America, a few businessmen got together and said, “Folks, we all work for Geico and want them to succeed. Let’s do some branding.” “How can we make them succeed with ...

WHO do you like better: The cavemen or the lizard? When it comes to commercials for Geico, I prefer the cavemen. The spot in which a spokesman for the insurance company is forced to take two cavemen ...