As Japanese matcha producers struggle with the surge in demand, the industry is facing another problem — counterfeit matcha.

With its photo-worthy green hue and buzzy caffeine content, matcha is the trendy tea that's popping up on your favorite coffee shop menu. Not only is matcha visually pleasing, it also has a unique ...

TOKYO -- Japan is facing matcha shortages as consumers and businesses around the world join the green tea boom. Even though ...

Matcha green is a current and trendy color in interior design. Photo: Getty Images/Scovad For years, the hype around the grass-green trend drink Matcha Latte has remained unbroken. The Japanese green ...

The matcha shortage, fueled by social media trends and compounded by many farmers retiring and young people not continuing ...

What's the difference between matcha and green tea, anyways? A dietitian breaks down the health and nutrition benefits of the two trendy drinks. When it comes to hot green drinks, who comes out on top ...

At the moment, matcha is a sensation, its popularity skyrocketing in recent years. However, due to low-quality powders ...

Gen Z is embracing matcha as its defining cultural beverage. Brands like Good & Proper and Melo Matcha are focusing on ...

Matcha has been a major trend lately, and those Instagram-worthy green drinks are absolutely picture-perfect. But here’s the ...

matcha in a clear glass jar with a wooden spoon on a granite countertop - Joshua Edward Quillo/Shutterstock Storing your matcha in the fridge requires a few extra steps — the most important being the ...