Coca-Cola's R&D hub in Brussels adapts products to local tastes in Europe while maintaining brand integrity. The facility covers conceptualization to market testing, and has pioneered innovations like ...
Coca-Cola has been a staple brand whenever the craving for a carbonated beverage hits for over a century, thanks to its ...
With slogans that have included "Taste the Feeling" and "Things Go Better with Coke," it's hard to imagine that Coca-Cola was ever intended for anything other than a refreshing treat. But over its 100 ...
Unlike some other brands, when it comes to wasteful packaging, Coca-Cola has flown under the radar mostly. But that doesn’t mean the company has never been called out for its reliance on plastic.
The Coca-Cola Company KO business has long been tied to the rhythms of consumer mobility, and the continued rebound in away-from-home consumption has become a critical driver of its growth story. From ...
The beverage giant is making a change that should make people happy, but many will want Coca-Cola to go further.