People inspired by social media to make homemade slime for fun -- and in some cases, profit -- are helping the bottom line of Newell Brands (NWL), the parent of Elmer’s Glue. That’s because the ...

PITTSBURGH (KDKA) -- If you're having trouble finding Elmer's Glue these days, we may know the reason. Some stores are sold out or running low because more and more kids are making slime. Yes, ...

First, she adds the glue. Elmer's white glue can make a matte type of slime, but adding a clear liquid glue makes it glossy. Howerton adds in glitter or food dye to change the color. She then mixes in ...

My name is Nick and I'm a Canadian vlogger! I make comedic videos all around my daily life as well as LOTS of videos focused on SLIME! I post new videos multiple times a week so be sure to check in, ...

On its earnings call at the end of April, Newell Brands, which owns the 70-year-old Elmer's Glue business, reported historically positive numbers for the first quarter of 2024. It was Elmer’s first ...

ISABELLE HOWERTON, a fourth-grader at Spring Hill Primary School in Longview, uses a mixture of glue and liquid starch to make slime at her Longview home. I sabelle Howerton is an expert in slime — ...

In late February 2017, news stories about homemade "slime" (a mixture of white glue, water, sodium borate, and food coloring causing a purported shortage of Elmer's Glue were popular on social media: ...

I didn't even know there were literally this many sorts of DIY recipes out there. I used to be a skeptic, that the bulk of my wildest '90s childhood dreams could never be relived. But I'm so glad I ...

You just can't get glue to stick around right now. Bottles of the gooey white stuff are flying off the shelves as a kids' crafting craze is leading to temporary shortages. They're making "slime." It's ...