Big baits catch big bass. It's that simple. But knowing when and how to throw these giant lures isn't as cut and dry. There are specific scenarios where bass respond better to larger baits and are ...

Do you wince when a $7 lure snaps off on the bottom? Does it really hurt when a $10 bait winds up in a tree you can’t reach? Of course, it does, but to quote Robert Duvall in Days of Thunder, “rubbin’ ...

The Berkley Chop Block is a game-changing soft plastic glide bait. Here's three effective ways to fish them to help put more big bass in the boat. Field testing new fishing lures is one perk of my job ...