When we think of Korean skincare, we automatically think of flawless, radiant, and youthful looking skin. People naturally gravitate towards this type of skincare given that they are aware of what ...

Korean skincare is known for its use of innovative and barrier-supporting ingredients. Our deputy editor curated the very ...

The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s a viral ...

“Did you wear sunscreen today?” reads a smattering of blue bubble letters across the front window of Korean beauty store Senti Senti’s new location in Williamsburg, New York. The shop — founded in ...

Korean beauty products focus on hydration and skin health, often using high-quality ingredients and innovative formulas. K-beauty products are generally more affordable than comparable skincare brands ...

While Korean skin care has taken the US by storm, the best Korean makeup products deserve just as much of a spotlight. These cosmetics boast similarly innovative formulas as their skin-care ...

LA-to-Seoul startup, founded by ex-Apple and ex-Kim & Chang talent, raises $2 million within 100 days of beta launch by reinventing how Korean skincare reaches women 30+ LOS ANGELES, CALIFORNIA / ...

Listen to more stories on the Noa app. When Korean skin care arrived in the United States several years ago, it became the stuff of legend among beauty enthusiasts. They raved about the sunscreen from ...