L’Oréal debuted its handheld smart makeup applicator targeted specifically at those with limited hand and arm mobility. The Hapta makeup tool was designed by L’Oréal’s team of scientists and engineers ...

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NEW YORK & CLICHY, France--(BUSINESS WIRE)--L’Oréal and Perfect Corp. announce a global partnership that integrates makeup collections from L’Oréal brands worldwide in YouCam Makeup, the award-winning ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Many of us swipe on our favorite lipstick, mascara or blush in an easy breezy manner, without much physical effort. But there are millions of people for whom applying makeup poses a much bigger ...

In an effort to expand accessibility for beauty consumers, L’Oréal last week showcased its new handheld, computerized makeup applicator called HAPTA. HAPTA will be piloted through L’Oréal brand ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. The HAPTA is designed to help consumers with hand and arm ...

Makeup sponges provide a quick, easy way to apply many kinds of base makeup. We tested makeup sponges by Beautyblender, NYX, Real Techniques, Milk Makeup, Fenty, e.l.f. Cosmetics, L’Oréal Paris and ...

L’Oréal Paris, along with four other brands, joined the largest multi-brand ad stunt in Oscars history to showcase the power of stunt performers—and a great makeup setting spray. Fans and Hollywood ...

L'Oréal's stock price dropped due to the CEO's comments on the beauty industry and French election results. My valuation analysis shows L'Oréal is fairly valued with strong revenue growth, margins, ...