While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Maybe I first saw it on an influencer, perfectly tucked into her billowy trousers while she turned her face towards the sun. Or, it was a targeted Instagram ad, or maybe a banner ad, or a newsletter, ...

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Ever since The Frankie Shop's Eva T-shirt dropped last year, the Parisian brand has struggled to keep it in stock. Seriously, each time it's brought back, the cult piece just sells right out again.