Under Armour hit the jackpot when it signed Stephen Curry after the 2013 season. It was unclear why Curry went away from Nike to join a brand that hadn’t quite penetrated the NBA market, but after ...

Nike co-founder and chairman Philip Knight has finally settled one of the world's greatest pub debates – how do you pronounce 'Nike'? Fifty years after the iconic sportswear company was founded, there ...

If you're buying a pair of trainers, choosing your next car, or suggesting a restaurant to your friends, the last thing you want to do is make a pronunciation mistake. From Louis Vuitton to Hyundai, ...