Nintendo is coming after makers of Let’s Play videos, only the company isn’t taking down their clips. It’s only taking their money. For the unfamiliar, Let’s Plays—also known as LPs—are clips in which ...

The relationship between Nintendo and the Seattle Mariners will be front and center come opening day, when the team will wear their first-ever sleeve ad on their jerseys. According to a MLB.com press ...

Gaming giant Nintendo has launched a new program to share YouTube advertising revenue with video content creators. Previously, advertising proceeds for videos that included Nintendo-copyrighted ...

Anthony Taormina is an original member of the Game Rant team, having been part of the publication for 15 years. He coordinates content for all facets of the site and manages its social media, PR, and ...

Nintendo's newest ad for the Switch 2 stars famous Hollywood actor Paul Rudd, showing off the console's new "GameChat" voice and video chat. The ad makes several references to Rudd's appearance in a ...

Priye's fondness of gaming started early when he first beat Double Dragon II and couldn't stop himself from doing it all over again every chance he got. Since then, playing a bunch of Contra, GTA, ...

Roughly one year ago, Nintendo fans who posted "Let's Play" videos of the company's games learned that their uploads had been flagged and removed by YouTube's Content ID system. After those users ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Nintendo flat-out dominated video game national TV advertising for the ...

Let's take a quick math quiz. How much money does Nintendo make from prominent YouTubers doing "Let's Play" videos that show gameplay footage of Nintendo games? Let's call that number X. How much ...

Nintendo is creating a new affiliate program that will share advertising revenue with YouTube users posting videos with its copyrighted content, a Nintendo representative confirmed to Polygon today.

Gaming giant Nintendo has launched a new program to share YouTube advertising revenue with video content creators. Previously, advertising proceeds for videos that included Nintendo-copyrighted ...