First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

A hair perm kit makes it easy to transform straight hair into soft, natural waves or even tight curls. A perm is a hair styling treatment that adds body and texture to even the straightest hair and it ...

The Return of the Curl After a long stretch of pin-straight, glass-hair trends, the perm has waltzed right back into the ...

Which hair perm kit is best? A hair perm, short for permanent, is one of the easiest ways to change the look of your hair and keep it changed. While the perms’ peak popularity has passed, they’re ...