Freshwater anglers have lots of topwater options. In the bass game especially, those looking for surface eruptions can dip into practically any lure genre and find the perfect bait to call up a hog.

It swims, it wiggles, and it’s powered by a motor—this robotic animated lure is designed to mimic real fish and attract big catches. But does it actually work? We test the Animated Lure in real ...

Most serious fishermen have their favorite go-to lures and flies when they desperately have to catch fish. Dr. Edward Caldwell, Cape Cod Hospital’s ear, nose and throat surgeon, has his, too. But his ...

As long as there are fish to be found, there will be people of all ages trying to get them on a hook. A combination of art, science, and animal psychology has gone into creating lures that will appeal ...

Up until the late 1990s, only Slidell-area locals knew who Dudley Vandenborre was. He was the dude who always caught such big speckled trout in Lake Pontchartrain using a soft-plastic lure he designed ...

It would be easy to assume that with such a variety of species swimming in the bays and inshore waters of the U.S. you’d need a book to cover the best saltwater lures. That couldn’t be more untrue.

The saltwater fishing lure industry was pretty much invented here. Anchor Lee Sausley recently visited with a local lure collector who knows quite a bit about that history. Dr. David McKee recently ...

The Lure Love Podcast has crunched the numbers in its database and determined that jigs, by far, have caught the most record fish of any lure type among the nearly 20,000 records it has on file. The ...

Fishing hooks are a critical component in any fishing setup, yet they’re all too often overlooked. No matter how expensive your rod and reel setups are, without proper hooks fish are going to get away ...