In kid world, slime comes in multiple ooey-gooey forms: the kind made with glue that you can buy at the toy store that sticks to everything and ruins your brand-new area rug; the kind they make when ...

In late February 2017, news stories about homemade "slime" (a mixture of white glue, water, sodium borate, and food coloring causing a purported shortage of Elmer's Glue were popular on social media: ...

On its earnings call at the end of April, Newell Brands, which owns the 70-year-old Elmer's Glue business, reported historically positive numbers for the first quarter of 2024. It was Elmer’s first ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. The waters around New York City used to be filled with hundreds of ...

The “no borax no glue” trend has flooded TikTok. Screengrab from @Madisdawgs on TikTok The words “borax” and “glue” have flooded TikTok as a new trend has begun to emerge. The words, once popular in ...

People inspired by social media to make homemade slime for fun -- and in some cases, profit -- are helping the bottom line of Newell Brands (NWL), the parent of Elmer’s Glue. That’s because the ...

1. Place 1 tablespoon of water in a small plastic cup. Add ¼ teaspoon of borax. Mix until as much borax dissolves as possible. This is your borax solution. If you would like your slime to be a certain ...

You just can't get glue to stick around right now. Bottles of the gooey white stuff are flying off the shelves as a kids' crafting craze is leading to temporary shortages. They're making "slime." It's ...

When I was a young girl, Nickelodeon released one of the most popular cheap toys kids could get. It was called Gak. Kids couldn’t get enough of the gooey, strange texture. They’d throw it, poke it, ...

If you’re familiar with an ooey, gooey, neon green substance being poured over someone’s head, you probably grew up watching Nickelodeon. From You Can’t Do That on Television to Double Dare and Figure ...