Soap-cutting videos are having a moment. The soothing viral videos feature people cutting bars of soap and making them smooth. They're a visual version of autonomous sensory meridian response videos, ...

Move over, Kinder Eggs: There’s a new obsession on YouTube and Instagram — and it has nothing to do with toys or makeup. Soap cutting is the new viral phenomenon that people are latching on to because ...

Uncover the soothing world of ASMR with our immersive video, "8 SMART IDEAS ASMR SOAP." Experience the art of soap with innovative relaxation and creativity techniques. Perfect for those seeking ...

Enjoy the oddly satisfying sounds of soap cutting and crushing. A relaxing ASMR video that will help you unwind.

In Elite Daily's Life Behind the Likes series, we talk to the people you know on the internet to find out who's really behind the screens. In this piece, we get the inside scoop from the woman running ...