The ‘soft baddie makeup’ trend is essentially a subtler approach to full-on ‘baddie makeup,' which was smokey eyes, defined brows, darker lips and sharper contours. This season, though, we’re ...
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Over the past month, Google Trends shows an increase in demand for ways to achieve the look, while on Pinterest there have been 22x more searches for 'soft makeup looks' recently. TikTok is driving ...
Razor-sharp cheekbones and heavily contoured jawlines have dominated our feeds for quite some time, but the beauty tide is turning. From red carpets to runways, both beauty experts and novices are ...
The name on every beauty girlie’s lips: Rare. Amid a sea of other celeb makeup brands, Selena Gomez’s is one of the standouts, delivering hit after viral hit. One such launch that has remained in the ...
You may recognize Mario Dedivanovic — aka Makeup by Mario — from his *stunning* beauty looks on stars like Kim Kardashian West and Salma Hayek. Or perhaps you’re familiar with his first, eponymous ...
Selena Gomez has had plenty to celebrate lately. After getting engaged in late 2024, the 32-year-old got major nods during awards season, dropped a new makeup innovation, and released a No. 1 album — ...
Discover 16 soft pink makeup ideas from the rosewater palette that beautifully enhance brown skin tones, adding warmth, glow and elegance to every look. Soft pink tones have a magical way of bringing ...
The stars went for flushed cheeks and soft makeup at the 2019 Oscars. By Rachel Marlowe The Oscars red carpet is the grand finale of a two-month fashion parade. So maybe the lack of statement makeup ...