The ‘soft baddie makeup’ trend is essentially a subtler approach to full-on ‘baddie makeup,' which was smokey eyes, defined brows, darker lips and sharper contours. This season, though, we’re ...

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Razor-sharp cheekbones and heavily contoured jawlines have dominated our feeds for quite some time, but the beauty tide is turning. From red carpets to runways, both beauty experts and novices are ...

Let your inner punk rock girl come out with bleached eyebrows and the perfect '90s deep brown lip. This look uses mascara and liner that are in the same colorway as the lipstick to create a ...

You may recognize Mario Dedivanovic — aka Makeup by Mario — from his *stunning* beauty looks on stars like Kim Kardashian West and Salma Hayek. Or perhaps you’re familiar with his first, eponymous ...

According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ‘unapproachable makeup,’ so when I heard about a similar style popping up on my FYP ...

Rihanna is a gift that keeps giving. From Fenty Beauty to Fenty Skin to Savage X Fenty, she's truly the master of pretty much everything (other than releasing her ninth studio album, but that's coming ...

Selena Gomez has had plenty to celebrate lately. After getting engaged in late 2024, the 32-year-old got major nods during awards season, dropped a new makeup innovation, and released a No. 1 album — ...

Selena Gomez's Rare Beauty has dropped new pressed-powder blushes to the delight of the legions of Rare Beauty fans. The Soft Pinch Luminous Powder Blush line debuted with six colors, including Selena ...

Discover 16 soft pink makeup ideas from the rosewater palette that beautifully enhance brown skin tones, adding warmth, glow and elegance to every look. Soft pink tones have a magical way of bringing ...

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Over the past month, Google Trends shows an increase in demand for ways to achieve the look, while on Pinterest there have been 22x more searches for 'soft makeup looks' recently. TikTok is driving ...