Human eating behaviour is motivated and shaped by a complex interaction of internal drives such as hunger, external influences such as environmental cues and the sensory properties of food itself.

Two recent studies have found that subliminal visual cues can improve athletic performance, as well as, physical functioning in older individuals by reducing stereotypes of aging and fatigue.

Recent studies have found that subliminal cues greatly impact motivation, endurance, and longevity. Subliminal Messages Improve Athletic Motivation and Performance Two new studies have found that ...