Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

Armed with sharp choreography and powerful stunts, Denison University’s Cheer Team has grown immensely in size and strength ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

Members of the Los Alamos High School Varsity Team are in Honolulu, Hawaii for the Pearl Harbor Memorial Parade. Courtesy ...

Kelly Zapien, a junior from Orestimba High School was one of more than 800 junior high and high school cheerleaders and ...

They've won three championship titles in less than five years, but the 2024 Brother Martin Cheer team recently had to overcome some big hurdles to take first place in the medium varsity coed division ...

"Really?" he repeated as the trio before him struggled momentarily to hold steady a fourth member high above their heads while providing a one-legged base. "Come on, girls! It's a simple lift." For ...

Last summer, as Varsity Brands neared the final stages of its $4.75 billion acquisition by KKR, the cheerleading parent ...