Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Walmart is buying a TV maker. Amazon recently rejiggered the price for its streaming service. What ...

Walmart's new "Who Knew?" campaign, starring Walton Goggins, aims to revamp its image as a digitally advanced retailer. The humorous ad highlights vast online inventory and express delivery. Its ...

Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up 27% year-over-year, the company disclosed in its latest earnings report on Thursday.

“Gilmore Girls” characters Luke and Lorelai have reunited for the first time since 2016 … in a new Walmart ad. Scott Patterson (Luke) and Lauren Graham (Lorelai) acted in the commercial alongside Sean ...

Walmart’s advertising ambitions are growing. So it bought a TV manufacturer. On Tuesday, Walmart announced its acquisition of the smart TV maker Vizio for a grand total of $2.3 billion. Why? To boost ...

Walmart is pushing brands to increase their retail media spending by 25% year-over-year as part of joint business plans, despite many brands reporting stagnant sales growth from these investments.

Discover Walmart Weekly Flash Deals to upgrade your living and camping spaces. Find deals on small appliances, furniture, refrigerators and CAROTE Kitchen Knife Sets. Walmart has up to 65% off all ...

If there’s one thing we love, it’s an actor who is willing to do basically anything, knowing that if he does it, it will be cool. And there’s no actor capable of doing that quite like Walton Goggins.

Some supporters of President Donald Trump are calling for a Walmart boycott after an heiress to the nation’s largest retailer took out an ad in the New York Times to promote a protest of the president ...