If you've stepped into a coffeeshop in the last few years, you've probably seen some form of matcha on the menu. Interest in matcha has been steadily on the rise over the last few years — experts ...

We consulted an expert about how to buy the best matcha, from ceremonial-grade blends to everyday favorites, so you can enjoy ...

Matcha has experienced a surge in popularity in recent months, leading to reports of global shortages and price increases. If you haven't been caught up in the craze, matcha is a powdered version of ...

Over the last few months, Matcha, a vibrant green powder made from finely ground green tea leaves, has exploded on the internet. From trendy lattes to health food aisles, it seems to be everywhere.

The matcha shortage, fueled by social media trends and compounded by many farmers retiring and young people not continuing ...

Discover why matcha offers far more than green tea, blending bold flavor, rich nutrients, and centuries of mindful tradition.

TikTok, Instagram, and YouTube are full of videos about matcha that, more often than not, aren't really about matcha. Performative matcha is the idea that drinking or preparing the tea has become less ...

In the ever-evolving world of health and wellness, consumers are increasingly seeking products that boost their physical appearance and promote overall well-being. One such product that has garnered ...

At the moment, matcha is a sensation, its popularity skyrocketing in recent years. However, due to low-quality powders ...

A TikTok controversy has erupted in the niche but well-followed matcha community. At the center of the controversy lies Matcha Girl, a Houston pop-up accused of failing to provide its promised ...