Genetic factors account for much of the variation in personality traits across the lifespan. Shared upbringing plays a ...

“Personalient” 1 is a term coined to describe how much an individual possesses of the “general factor of personality” (GFP). According to Satoshi Kanazawa, author of a recent study in the journal ...

In today’s crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how impactful your marketing ...

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. Nike, Chanel, Apple—chances are these well-known brands evoke such ...

In ancient Greece, the physician Hippocrates is said to have theorized that the ratio of four bodily fluids—blood, yellow bile, black bile, and phlegm—dictated a person’s distinct temperament. The ...

White House Chief of Staff Susie Wiles, who described President Donald Trump as having “an alcoholic’s personality” in a widely-discussed interview by Vanity Fair. The concept of alcoholic personality ...

In workplaces across the country, many workers are discussing the topic of “personality hires.” Essentially, personality hires are employees hired for having the “it” factor. Typically, they’re ...

Understanding how your birthday and your name come into play in your daily life is eye-opening. Numerology explores who we are and the unique personality traits that make up who we are. In numerology, ...

If you’ve ever taken a personality test, you know that learning more about your personality can help you understand your habits for the better and live a more balanced life. Similarly, knowing your ...

People with DPD may become incredibly anxious and distraught when on their own. They may need the support, care, and reassurance of others around them to feel calm and make decisions. Experts define ...

If dragging yourself to the gym feels like a chore, the issue might not be motivation, but misalignment. Matching your workout to your personality type could be the missing link to making exercise ...