Swimbaits are great fish catchers, but it takes a lot of work to wring out their potential. A swimbait is a long, soft plastic lure with a deep belly that tapers sharply to a wide, paddle-shaped tail.

One of the most consistent year-around patterns for big bass on the TVA lakes including Guntersville, Wheeler, Wilson and Pickwick is tossing a big swimbait in deep water. Just about the only time it ...

There are two major challenges in summer bass fishing on the TVA lakes. First is getting a bait down where they live in hot weather and keeping it there, at a speed that won't bore the angler to tears ...

The expert anglers at Milliken Fishing reveal swimbait techniques that completely change how anglers target trophy bass.

The expert anglers at Milliken Fishing demonstrate how a simple swimbait trick changed their fishing style.

From mid-spring through mid-fall, soft swimbaits — such as Z-Man’s Swimmin’ Trout Trick, Keitech’s Swing Impact, and Lake Fork Tackle’s Live Magic Shad — excel at catching bass, especially ...

When David Dempsey began making soft plastic swimbaits, he considered it more therapeutic than a potential global business. “I’ve got to have a creative outlet,” the Jackson native said. “I love being ...