Google’s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems. Google is rolling out a new Data Manager API that lets you plug first-party ...

Google is releasing the Google Ads API Developer Assistant v1.0, a new Gemini CLI extension that lets developers interact with the Ads API using natural language — turning plain-English prompts into ...

Google is releasing the Google Ads API Developer Assistant v1.0, a new Gemini CLI extension that lets developers interact with the Ads API using natural language — turning plain-English prompts into ...

The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.

Google has removed its long-standing unified pricing rules in Google Ad Manager, once again allowing publishers to set different price floors for Google demand versus other programmatic buyers. What ...

Last month, Google said in a blog post it would give publishers options to set different minimum prices for bidders on Google’s Ad Manager platform, as well as boost interoperability across its ad ...

Google Ads has transformed from a simple PPC tool into an AI-driven ecosystem. Here’s how 25 years of evolution reshaped the marketer’s playbook. In a world ruled by algorithms, SEJ brings timely, ...

This weekly recap brings those stories together in one place. No overload, no noise. Read on to see what shaped the threat ...

Learn how to integrate Single Sign-On (SSO) into your applications with this comprehensive developer guide. Includes code examples, flow diagrams, and best practices for secure authentication.