In every recession marketers find themselves in poorly charted waters because no two downturns are exactly alike. However, in studying the marketing successes and failures of dozens of companies as ...

Measuring—and delivering—what consumers really want by Eric Almquist, John Senior and Nicolas Bloch When customers evaluate a product or service, they weigh its perceived value against the asking ...

With more than 50 million redeemed miles under her belt, Becky Pokora is a rewards travel expert. She's been writing about credit cards and reward travel since 2011 with articles on Forbes Advisor, ...

Attention Subway fans: It's your time to get rewarded. On December 1st, the sandwich shop announced that it's finally bringing back its loyalty program, Sub Club, after a long 20-year hiatus. And it's ...

Founder Richard Paganes opened the first Tubby’s Sub Shop in 1968 in St. Clair Shores, Michigan. The company began franchising in 1978 and has locations in the Midwest and southeastern United States.

Attention deficit hyperactivity disorder (ADHD) is a common neurodevelopmental disorder most frequently diagnosed in children. According to the Centers for Disease Control and Prevention (CDC), ADHD ...

The New Zealand Sub-Antarctic Islands consist of five island groups (the Snares, Bounty Islands, Antipodes Islands, Auckland Islands and Campbell Island) in the Southern Ocean south-east of New ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. David Kindness is a Certified Public Accountant (CPA) and an expert in the fields of ...