TikTok Shop’s double-digit growth shows UK small sellers need scroll-stopping images

More than a third of UK small businesses expect reduced profitability this winter due to rising costs and tougher competition (FSB, Q4 2024). At the same ...

TikTok Shop引爆黑五全球市场，内容电商助力中国商品出海新跨越

2025年黑色星期五购物季，全球电商格局迎来新变化。根据Adobe Analytics发布的数据，今年美国线上销售额达118亿美元，同比增长5.8%至9.3%。在整体增长放缓、竞争加剧的背景下，各大平台通过延长促销周期、强化内容营销等方式重塑竞争逻辑，其中TikTok Shop凭借创新模式成为最大亮点。 “超长促销”成为今年黑五核心特征。TikTok ...