What worked perfectly under studio lights in 1989 is doing the exact opposite on your face today. I was digging through an ...

That electric blue mascara hiding in your bathroom cabinet? It's not the only relic from the 80s that might be sabotaging ...

Hydration is key to achieving that fresh, awake look, and it starts before you apply any makeup. Drinking water and using a ...

In an appearance on ITV's This Morning, Charlotte Tilbury revealed some of her best makeup tips for Christmas parties ...

Want your face to look slimmer without changing anything but your hairstyle? The right haircut can work magic by creating angles, adding length, and drawing attention exactly where you want it.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Synthetic Lashes: The most common of all lash extensions, synthetic lashes are made of a nylon fiber called polybutylene ...

Compare eyebrow gel and pencil for hold, strength, and daily wear. Learn how to choose for Indian summers, heat and humidity.

A warm, rich makeup guide by using affordable, high performance products for glowing skin, soft eyes and a bold cherry lip.

It's time to channel your inner Elphaba, whether you're singing to an audience, a karaoke bar, your shower-head or steering ...

More than covering, winter makeup can illuminate what makes each woman unique. These tips for women over 40 turn the cold ...