Infinite Wishes unites the global games industry to fulfil gaming-related wishes for children. Steer Studios joins partners including Bandai Namco, Square Enix, and 2K in supporting the initiative.

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Starbucks is rewriting its barista playbook to prioritize eye contact, warmer greetings, and a customer‑care script dubbed L.A.T.T.E. This hospitality push is aimed at reversing six straight quarters ...

Microsoft Corp. is asking its Xbox gaming division to produce profit margins that are well above the industry average, ratcheting up pressure on its video-game makers during a difficult time for the ...