TechnipFMC plc (FTI) Presents at TD Cowen 2nd Annual Energy Conference Transcript

TD Cowen 2nd Annual Energy Conference November 18, 2025 11:00 AM ESTCompany ParticipantsDouglas Pferdehirt - CEO & ...
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Worst Marketing Misfires and Lessons Learned

This partnership became one of the most financially devastating marketing decisions in recent memory, resulting in a $27 billion loss in market value and a 30% sales drop. But as I explored in my ...