Creative freedom for free 🎨 As of October 30th, Affinity announced that its entire suite of design software is now free for everyone — a rare move in an industry long dominated by subscription models. From a branding perspective, this signals a potential shift in how creative tools shape access, equity, and authorship in design. When professional-grade software becomes universally available, the distinction between “amateur” and “professional” starts to blur, challenging established hierarchies