This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho

Esther Montgomery on Instagram: "The core concept of a headless rider dates back to medieval European folklore 13th–15th centuries. Although Irving’s 1820 version popularized the Headless Horseman in the U.S. and gave it a uniquely American twist. 🎃 The legend has since become a Halloween staple and enduring figure in horror and gothic fiction. #art #stamp #diy #painting #folk #folklore #spooky #halloween #headlessHorseman #sleepyHollow #book #washingtonirving #movie #painting #watercolor #vint