#nivetadhingramusic

#truedialogue

Replying to @molly_25080 Easy tutorial to make candy cane polymer clay magnets or Christmas ornaments! NO tools required (you can use a can or cup to roll your clay and a credit card or knife to cut it 🤷🏻‍♀️ get creative!). Comment with questions, and consider giving these as gifts hehe 🥰 #CraftIdea #Holidays #Homemade #FYP #smallbusiness

This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho